Heritage, modernized
A storefront that feels bespoke — not another jewellery theme.
Case study2024
Pakawalla
Heritage craftsmanship shaped into a modern, globally relevant jewellery identity.
- Client
- Pakawalla Jewellery
- Type
- E-commerce Experience
- Studio
- Between the Pixels
- Stack signals
- E-commerceBrandUI/UX
Pakawalla, rooted in Indian heritage with a global outlook, needed identity and digital experience built from the ground up.
We translated traditional craftsmanship into a refined, contemporary ecommerce presence.
Deliverables
- Identity
- Design
- Development
- UI/UX
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